"Kek", from "kekeke"/"???", a Korean onomatopoeia of laughter employed in the same way to "LOL", may be the Korean equal from the English "haha". Due to the fact this is often Utilized in StarCraft matches, Blizzard, Starcraft’s builders, decided to reference it in Wow (2004): whenever a participant of the Horde faction forms "lol" using the /say